Analytics
Growth & retention
The numbers that decide if The Carni works.
MRR
R 2 124
vs. last month19.3%
ARR (run-rate)
R 255
MRR × 12
Repeat purchase rate
64.3%
customers with >1 order2.1%
Churn (proxy)
12.0%
cancelled subs / active0.4%
Monthly recurring revenue
Sum of active subscriptions × monthly cadence equivalent.
Acquisition
- CAC
- R 72 500
- Marketing spend (30d)
- R 145 000
- New customers (30d)
- 2
- LTV : CAC
- 0.1×
- Supplement attach rate
- 22.7%
Across 132 orders in window.
Revenue trend (90 days)
Cohort retention
| Cohort | Size | M0 | M1 | M2 | M3 | M4 | M5 |
|---|---|---|---|---|---|---|---|
| 2026-03 | 37 | 108% | 62% | 46% | 34% | 20% | 11% |
| 2026-04 | 32 | 90% | 70% | 56% | 32% | 31% | — |
| 2026-05 | 31 | 92% | 65% | 56% | 26% | — | — |
| 2026-06 | 22 | 94% | 62% | 42% | — | — | — |
| 2026-07 | 42 | 98% | 67% | — | — | — | — |
| 2026-08 | 29 | 91% | — | — | — | — | — |
% of cohort placing another order in the months after signup.
LTV distribution
Lifetime value across all customers. Goal: shift mass into 5k+ bins.
Health check
- Repeat > 50%64.3%
- Churn < 10%12.0%
- Supplement attach > 25%22.7%
- LTV : CAC > 3×0.1×
- MRR growth > 5% MoM-19.3%